Decoding Facebook’s Algorithms

Have you noticed a marked decrease in your Facebook Business page’s “reach” lately?  We certainly have and we’re spending some time scouring the internet to figure out how to maximize our posts to make sure more of our customers are actually seeing them.  Here’s a little info we found on the blog Buffer Social:

The Overview of Facebook News Feed Factors

How does Facebook decide what to show in a News Feed? Here are the factors that may determine whether your post shows up or not.

Do this: The algorithm loves …

  • Posts with lots of comments
  • Posts with lots of likes
  • Post types that users seem to prefer more than others (e.g., photo, video, or status update)
  • Posts that reference a trending topic
  • Posts that receive a high volume of likes, comments, or shares in a short time
  • Link posts
  • Videos uploaded to Facebook that receive a large number of views or extended viewing duration
  • Posts that tag other pages within the text
  • Posts that are liked or commented on by one’s friends
  • Posts from pages that one interacts with often
  • Post types that one interacts with often
  • Posts from pages with complete profile information
  • Posts from pages where the fan base overlaps with the fan base of other known high-quality pages
  • Images and videos that have not previously appeared in the Open Graph
  • Links that have not been posted before

Don’t do this: The algorithm is not too keen on …

  • Clickbait
  • Frequently circulated content and repeated posts
  • Like-baiting
  • Posts that include spammy links
  • Text-only status updates from pages
  • Posts that are frequently hidden or reported (a sign of low quality)
  • Posts that contain the words “like, comment, or share
  • Posts with unusual engagement patterns (a like-baiting signal)
  • Posts that receive negative feedback categorizes as “meme content”
  • Posts that are classified as memes by Facebook’s visual analysis of overlayed text on image
  • Passive fans of a particular Facebook page may see that page’s posts bundled together in the News Feed, such that the user would need to click a link to see more from the page.
  • Overly promotional content from pages—pushing people to buy an app or service, pushing people to enter a contest or sweepstakes, posts that reuse the same text from ads

There were certainly some surprises here and things we’re definitely been guilty of!  Hope this helps!

 

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